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Call tracking is a marketing analytics technology that allows businesses to track and measure the effectiveness of their marketing campaigns by analyzing the source of incoming phone calls. With call tracking, businesses can determine which marketing channels, campaigns, and keywords are generating phone leads and use this data to optimize their marketing strategies.
Call tracking typically involves assigning unique phone numbers to different marketing campaigns, which allows businesses to track and record calls, monitor call duration, and analyze caller demographics and behavior. This data can then be integrated with other marketing analytics tools to provide a more comprehensive view of marketing performance and ROI.
The Time Is Now
Call tracking is a valuable tool for businesses looking to gain insights into their
marketing efforts and improve their customer engagement and conversion rates.
Callers are more likely to make a purchase compared to website leads. (CallRail)
Businesses that use call tracking see an increase in overall revenue. (CallRail)
Mobile searchers have used the “click to call” button to connect with a business directly from search results. (Google)