LISTING AND REPUTATION MANAGEMENT
PUT YOUR BEST FOOT FORWARD
Have all your bases covered from “Google My Business” pages to customer reviews.
Listing and Reputation Management
Listing management refers to the process of ensuring that a business’s information (such as name, address, and phone number) is accurately listed and consistent across various online directories, search engines, and social media platforms. This process is important because it helps businesses to appear in search results, improves their online visibility, and makes it easier for potential customers to find them.
Reputation management, on the other hand, refers to the process of monitoring and influencing how a business is perceived by its customers, stakeholders, and the public. This process involves tracking online reviews, social media mentions, and other feedback to identify areas for improvement and to ensure that a business’s reputation is positive and strong.
Both listing and reputation management are important components of a business’s overall digital marketing strategy, as they can help to improve visibility, credibility, and customer trust. By managing listings and reputation effectively, businesses can ensure that they are presenting a consistent and positive image to potential customers and stakeholders.
The Time Is Now
Customer behavior around reviews are heavily influenced by social proof and trust.
Most consumers today rely on online reviews and ratings to make purchasing decisions.
Businesses with complete and accurate listings on “Google My Business” are more likely to be considered.
Consumers say that online reviews impact their purchasing decisions.
A one-star increase in a business’s online rating can lead to a 5-9% increase in revenue.