Retargeting is a powerful digital marketing tactic that helps keep your business in front of people who have previously interacted with your website or online content.

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People get distracted. The average online attention span is around 8 seconds. And, for many websites, only about 2% of the people who visit actually take any action. This gives your brand a small window to engage and keep customers interested. This is where retargeting comes in. It allows your website to keep your products and services at the forefront of the page to remind customers of why they came to you in the first place.

The Time Is Now

These statistics highlight the effectiveness of retargeting as a way to increase
engagement and conversions, and demonstrate why it’s a popular and effective
tactic among marketers.

Retargeting can increase ad response rates.

Retargeted visitors are more likely to convert than first-time visitors.

Average click-through rate (CTR) for retargeted ads are higher than regular display ads.


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