Terminology Overload For Digital Media Services
PPC, Paid Social, Retargeting, Video Ads, Display, Listing & Reputation and Call Tracking. With so many abbreviations and buzz words, it can be hard to understand what exactly is going on in the digital media marketing landscape.
We’re here to help! Trying to learn the terminology to best market your business can become a full-time job of its own, never mind understanding how each one functions and which ones will work best for you. We want to help you get the biggest ROI (there’s another one) you can without having to worry about the minutia of online marketing management. Let’s break down what the terms mean.
Pay-Per-Click (PPC) Marketing
PPC ads are created using Google Ads Management (the words on Google that people search for and then click on to find you). If you want your business to be visible, you need to figure out the best time to run your ads. Even the most intriguing ad targeted at exactly the right audience will fail if nobody sees it. If you want your business’ PPC campaign to succeed without having to put much thought into it, connect with SimpliAd!
Paid Social is sponsored content that appears on platforms that aren’t owned by the company promoting it. The ads target specific consumers. There are many ways to determine who that consumer is, such as: location, age, religion, race, etc. Paid social is typically used to reach a new market of consumers who wouldn’t otherwise know about your products and/or services. According to Sprout Social, 28% of consumers find new products through social media, so using a paid campaign is sure to make the number even higher.
Retargeting is a way to redirect people who have viewed your site to see your brand again online. Most people aren’t ready to buy the first time that they happen upon your website. 97% of people don’t buy from your website the first time they visit, according to Mailchimp. Retargeting helps to convert web traffic that wasn’t initially interested in the first go around by using cookies.
The use of Video Ads online to grab attention of consumers has skyrocketed in recent months. Consumers enjoy viewing bitesize, informative videos about products and services. Video ads can serve for all different purposes of the marketing funnel: awareness, traffic, lead generation, purchase. How we decide your KPIs will depend on your specific needs. Outbrain states that 89% of marketers get good ROI from their video ads.
Display Ads appear on the top, sides and/or bottom of websites. Another term for a display ad is a banner ad. The purpose of a display ad is for a view to take a very specific action. These types of advertising campaigns use Cost-Per-Click (CPC). Retargeting campaigns can also be executed using display ads.
Listening & Reputation
Another term for Listening & Reputation is called social media monitoring. By knowing what people are saying about your company or business online, you can have a better understanding of how to create better products and relationships. 91% of people believe that companies should base their innovation by listening to customers, said SurveyMonkey.
Call Tracking software is used to figure out how callers found your company or business. This software documents different information from each call, such as: who called, who they work for, when they called, where they’re located, what they are looking for and transcripts of the call. Tracking data via this system is a great way to find out what’s working and what’s not in your marketing efforts.
How Do You Pick What Channels Are Right For You?
From startups to small businesses to massive corporations, it can be hard to know where to start. Even companies in the same category have different needs. Growing your business doesn’t happen overnight (unless you become some sort of viral sensation). As you know, it takes a lot of time to learn how to build a business model, scale it, create inventory, rent space or whatever else is specific to your industry. Marketing your business and finding the right clientele is a whole other beast. Take the guesswork out of your digital presence and give us a shout today. Our #1 goal is to simplify your lead generation with our digital media services.