By Will Marketing April 25, 2023

GA4 vs. UA: How the New Google Analytics Impacts Your Google Ads Strategy

Are you a Google Ads user looking to up your optimization game? Look no further than GA4, the newest version of Google Analytics. But what is GA4, you ask? And why does it matter for your Google Ads strategy?

What is GA4?

GA4 is the latest and greatest version of Google Analytics, designed to provide deeper insights and more intuitive data analysis. It’s not just an update to Universal Analytics (UA), it’s a whole new beast. With GA4, you get access to features like event-based tracking, cross-device measurement, and improved data controls.

But what really sets GA4 apart from UA is its focus on machine learning and artificial intelligence. With GA4, you can get predictive insights on your data, allowing you to see where your campaigns are headed before they even get there. It’s like having a crystal ball for your Google Ads strategy.

How GA4 impacts Google Ads

Now that we know what GA4 is, let’s talk about how it impacts your Google Ads strategy. The integration between GA4 and Google Ads is smoother than ever, making it easier to track and analyze campaign performance. And with the new data and insights available in GA4, you can take your optimization to the next level.

For example, GA4 provides improved cross-device tracking, which means you can see how users interact with your ads across multiple devices. This allows you to make more informed decisions about ad placement and targeting. And with the new event-based tracking, you can track specific user actions on your website, such as form submissions or button clicks. This helps you understand how users are engaging with your site and adjust your campaigns accordingly.

Best practices for using GA4 with Google Ads

Let’s talk about some best practices for using GA4 effectively. First and foremost, make sure you set up your GA4 account correctly and link it to your Google Ads account. This will ensure that you’re getting accurate data and insights.

Next, take advantage of the new data and insights available in GA4. Use event-based tracking to see how users are interacting with your site, and use cross-device tracking to get a better understanding of user behavior. And don’t forget about the predictive insights – use them to see where your campaigns are headed and adjust accordingly.

Finally, don’t forget about the basics of digital marketing. Make sure your campaigns have clear goals and are targeting the right audience. Use A/B testing to refine your messaging and targeting. And always be testing and optimizing – with GA4, you have all the data and insights you need to make informed decisions about your campaigns.

Simpliad PPC Services

GA4 is a game-changer for Google Ads users. With its focus on machine learning and artificial intelligence, you can get deeper insights and more intuitive data analysis than ever before. And with the seamless integration between GA4 and Google Ads, you can take your optimization to the next level.

At Simpliad, we’re dedicated to helping our clients make the most of their digital marketing campaigns. That’s why we stay up-to-date on the latest tools and best practices, including GA4. If you’re looking to optimize your Google Ads campaigns, let us help. Reach out to us today to learn more.