The basic goal of SEO is to make your website more visible in online search engines (like Google), so you get more visitors. SEO stands for Search Engine Optimization and refers to on and off page optimizations made to the website rank higher in search engines to attract more visitors. While these optimizations are great, it’s also important to do your due diligence and perform keyword research, competitor analysis and audit backlinks.
Search Engine Optimization is a great way to optimize a website and achieve high ranks in the Search Engine Results Page (SERP). It is a framework that requires the acquisition of a set of processes and guidelines to make a website fast and user-friendly.
About 3.5 billion searches are made by millions of people worldwide on Google to acquire the answers to their questions. And about 65% of users select from the top five search suggestions to solve their problems. So, the purpose of SEO is to rank the website in the top positions of SERP to have the best opportunity in gaining more website visitors.